After generating 100 ideas, I decided to take forward the ideas that involved spending habits and why people behaved differently in retail environments. Having a strong interest in trends and fashion, I felt I could incorporate these interests into a final year project that would be used in a retail environment.
Thursday, 4 March 2010
Dopamine has many functions in the brain, including important roles in behaviour and cognition voluntary movement, motivation, punishment & reward. This can be commonly associated with the pleasure system- providing feelings of enjoyment & reinforcement to motivate a person pro actively to perform certain activities.
The chemical is released by naturally rewarding experiences such as food, sex, drugs & neutral stimuli that become associated with them. Dopamine is closely associated with reward- seeking behaviours such as approach, consumption & addiction.
“Happiness is a state. Pleasure is a moment within that state.”
The Happiness Formula, BBC 2 (2006)
Molecular symbol for Dopamine multiplied to generate patterns
Pattern altered slightly to create a balanced pattern ready to be lasercut