Monday, 10 May 2010


"The investigation into how a Product Designer can meld Engineering and Fashion accessory design is an interesting premise. There has long been a British design tradition of constantly challenging and refining the boundaries between these 2 somewhat disparate disciplines. The Sprung project is a great example of this - the Designer has used her Engineering understanding to select a material which is both durable yet flexible; additionally the material is both tactile and attractive. When breaking new ground within design, a good understanding of the materials characteristics is essential - however these insights should not overshadow the need for the final product to be attractive and suitable. In this study, the final product displays all the attributes of an elegant, robust and desirable design solution, one that is born from engineering principles, to inhabit a desire lead marketplace."

Paul Yuille BSc (Hons) MA CSM

Deputy Head

International Recruitment and Development

London College of Fashion

Saturday, 1 May 2010

Product Design student, Hannah Jassim, has rethought the design of the bag, by harnessing the natural properties of plywood in a unique way. She has designed her own range of bags that provide an eye-catching way to carry and protect possessions when on the move. Aimed at young, trend conscious individuals, the range of accessories provides an industrial yet elegant aesthetic, making them an ideal unisex must-have. The range will be extended soon- Work bag, Leisure bag & Night bag (shown in pictures)

The project was initially inspired by observing body language within a shopping environment, but soon developed into the psychology behind the shoppers’ behaviour. Through research, Hannah discovered that the chemical dopamine was released within the brain when doing something pleasurable such as shopping. The molecular symbol for dopamine then formed the basis for both the brand and logo, with each bag depicting its unique structural image.

The range of accessories is made from 3 core materials- wood, metal and leather. For the outer layer, plywood is used due to its natural ‘spring’ quality, allowing the bags to open without a hinge. The thin aluminium layer provides strength and an aesthetically pleasing quality, whilst the leather forms the section to hold the contents. These layers are hand stitched together to create the final form for each of the bags.